Updated edition · A Travel Marketeering guide
How to Create Your Travel Advisor Brand
Build a brand travelers remember, trust, and refer, from your name and niche to the one-breath message that makes the right clients say, “That’s my advisor.”
- By Joshua Harrell, host of Travel Marketeering Live
- Updated for 2026, including AI search
- Exercises in every chapter you can do today
In short
A travel advisor brand is the reason travelers remember you, trust you, and refer you. It's more than a logo: it's your name, your niche, your promise, and how consistently you show up. This updated Travel Marketeering guide by Joshua Harrell walks you through each step, with exercises you can complete in an afternoon.
What's inside
Build It Step by Step
Each chapter gives you one part of your brand to define, with a short exercise to finish it.
- Step 1
Name It
Choose a business name that's memorable, ownable, and easy to say.
- Step 2
Pick Your People
Decide who you serve best so the right travelers recognize themselves.
- Step 3
Say It in One Breath
A simple formula for the sentence that tells people what you do.
- Step 4
Look the Part
Logo, colors, and photos that match the brand you described.
- Step 5
Show Up Consistently
Where to use your brand so travelers see the same story everywhere.
- Step 6
Test, Track, Change
How to tell what's working and adjust without starting over.
A look inside
A Brand Guide Written for Travel Advisors
- Built for advisors. Every example comes from the travel business.
- Short and doable. Work through it in an afternoon.
- Current. Includes how AI tools understand and recommend your brand.
Who it's for
For Advisors Ready to Stand Out
New advisors
Start with a brand that's clear from day one.
Generalists choosing a niche
Find the travelers you serve best.
Rebranding
Know what to keep, what to change, and why.
Agency owners
Give your team one story to tell.
Read next
The Thriving Travel Advisor Blueprint
Once your brand is clear, put it to work. The Blueprint is a five-step flywheel for a more predictable travel business.
Questions
Before You Download
Is the guide really free?
Yes. Fill out the form and you can download it right away. A copy goes to your inbox, too.
Who wrote the guide?
Joshua Harrell, host of Travel Marketeering Live and author of books on travel marketing, wrote this updated edition.
What's new in the updated edition?
The 2026 edition adds guidance on AI search, refreshed examples, and simpler exercises in every chapter.
Do I need a designer to use it?
No. The guide helps you define your brand first. Design comes after, and the guide explains what to ask for.
Do I need to be a WorldVia Travel Network member?
No. The guide is written for any travel advisor who wants a clearer, more memorable brand.
Free guide
Be the Advisor Travelers Remember
Download the updated guide and finish your one-breath brand sentence today.
Download the Guide