What's inside
Nine Chapters. One Website That Sells.
Each chapter covers one part of a website that sells, with a short list of things to do and an action you can take the same day.
- Chapter 1
Pass the Five-Second Test
The four questions your home page has to answer before a traveler scrolls.
- Chapter 2
Be Fast on Every Phone
What Google's Core Web Vitals measure, and why speed affects who finds you.
- Chapter 3
Say What Makes You Different
A one-line value statement formula that tells the right clients they've found their advisor.
- Chapter 4
Publish Content That Earns Trust
Destination guides, FAQs, and testimonials that turn browsers into clients.
- Chapter 5
Get Found on Google
A plain-language SEO cheat sheet for travel advisors.
- Chapter 6
Get Found in AI Answers
How to show up when travelers ask ChatGPT, Gemini, or Perplexity for an advisor.
- Chapter 7
Turn Visitors Into Conversations
Calls to action and inquiry forms that capture leads without turning people off.
- Chapter 8
Show the Trip and Keep It Current
Photos, video, and fresh offers that make your website feel alive.
- Chapter 9
Measure What Matters
Five numbers that tell you whether your website is doing its job.
The Website Scorecard
A 24-point checklist that shows where your website is strong and exactly where to start.
A look inside
Practical Advice You Can Use This Week
- Plain language. No coding, no jargon, and no tools to buy.
- Built around action. Every chapter ends with something to try on your own website.
- Current. Covers phone speed, AI answers, and lead capture, with every statistic sourced.
Who it's for
Written for Working Travel Advisors
Building your first website
Start with the right foundation instead of fixing it later.
Getting visits but few inquiries
Find the gaps between a visit and a conversation.
Ready for AI search
Show up when travelers ask AI tools for an advisor, not only on Google.
Overdue for a refresh
Know what to change first, and what can wait.
WorldVia Travel Network members build their websites on Sites, a website builder made for travel advisors that handles speed, search, partner offers, and trip inquiries.
See What Sites DoesQuestions
Before You Download
Is the guide really free?
Yes. Fill out the form, and you can download the guide right away. A copy goes to your inbox, too.
Do I need to be a WorldVia Travel Network member?
No. The guide is written for any travel advisor who wants a website that brings in more inquiries.
Do I need technical skills?
No. Every chapter is in plain language, with a short action you can take the same day.
How long does it take to read?
Under 20 minutes. The Website Scorecard takes about ten more, and it shows you exactly where to start.
What does it cover about AI search?
Chapter 6 explains how tools like ChatGPT, Gemini, and Perplexity choose which businesses to recommend, and six habits that make your website easier for them to understand and cite.
Free guide
Your Website Can Work While You're With Clients
Get the guide and the Website Scorecard, and start with the change that matters most.
Get the Free Guide